ABOUT ME
TECH CO-FOUNDER | CREATIVE PRODUCER | BUSINESS DEV & LEGAL OPS
My Background
I’m a startup co-founder and operator with roots in both intellectual property law and creative direction.
Before founding Optikka and TAG-d., I spent over a decade in creative production developing photo, video, runway, and event campaigns for national brands and publications. My work has appeared in WWD, Vogue.com, The Knot, Cosmopolitan, Brides, and numerous corporate and digital platforms.
Earlier in my career, I worked extensively in legal and IP strategy, focusing on brand protection, creative rights, and the business of design. That foundation continues to shape how I approach technology, ethics, and innovation today—bridging creative industries with structured, scalable, and compliant systems.
My Experience
I'm the Co-Founder and COO of Optikka, a design automation and AI innovation company, and TAG-d., a youth-sports graphics platform that makes professional-grade visuals accessible to everyday athletes and teams.
At Optikka, I lead operations, product development, and IP strategy, helping build agentic design pipelines that automate creative workflows for enterprise partners across sports, media, and retail. My focus lies in transforming creative production into intelligent, transparent, and scalable systems that balance technology with artistry.
I thrive on bringing ideas to life, where business, design, and technology intersect and on building teams that turn vision into something tangible, useful, and beautiful.
My vision
Blending creativity and strategy to build structure around innovation, I bring operational, financial, and strategic leadership to high-growth startups in AI, media, design automation and creative production. When creatives are empowered with clarity and purpose, true brand magic happens. Driven not only by art or revenue, but by authentic human connection.
*The images above had no AI involved, only amazing and creative humans that I was fortunate enough to work with for years.
EXPERTISE
EXECUTIVE LEADERSHIP & STARTUP GROWTH
Fundraising & Investor Relations | Early-stage & Growth Capital Secured
C-Suite Leadership | Operational, Financial & Revenue Strategy
Board & Governance Leadership | Structuring Equity, Bylaws, and Compliance
Strategic Partnerships | Enterprise Pilots, SaaS Integrations, and Renewals
Enterprise Client Engagement
Operational Scaling | Building Multi-Disciplinary Teams Across Tech, AI, and Design
AI Strategy & Product Leadership | Defining Roadmaps for Agentic Design Systems
Public Speaker & Thought Leader | SportsProAI NYC, Henry Stewart Creative Tech, MPTS
Legal & IP Stewardship | Trademark Strategy, and Rights Management
Talent Development | Recruiting, Mentoring, and Building Cross-Functional Teams
Financial Stewardship | Budget Oversight, Forecasting, and Growth Planning
Brand & Narrative Building | Shaping Market Positioning and Investor Messaging
EXPERTISE
STRATEGIC BUSINESS DEVELOPMENT
Brand & Company Stewardship
Complex Critical Thinking
Creative & Strategic Decision Making
Operations & Logistics
Empathetic Leadership
Project & Team Management focusing on Accountability, Transparency & Collaboration
Data & Market Analysis
Budget Management
Emphasis on Cross-Functional Teamwork
Exceptional Prioritization Skills
Legal & Business Strategy
Contract & Licensing Negotiations
Legal Liason with Outside Counsel
Systems & Process Implentation & Maintenance
Vendor & Customer Relations
Dispute Resolution
Sales Forecasting
Thrive in a Fast Paced Environment
Organic Scalability & Growth
Team & Customer Experience
EXPERTISE
CREATIVE & PRODUCTION
Creative & Art Direction & Production - Photo, Video, Runway, events, etc.
Creative & Strategic Thinking
Identity & Brand Development
Product & Lookbook Photography & Videography
Adverstising & Editorial Photography and Videography
Budget Management
Casting Direction | Photo & Video Shoots, Runway Shows, Fashion Presentations, Events, Appearances, etc.
Rate & Usage Negotiation & Talent Booking
Location Scouting and Booking
Studio & Equipment Rental
Logistics | i.e. Insurance, Permits, Compliance
Scheduling | Fittings, Beauty Trials, Catering, Equipment Delivery, Travel & Lodging
Creative Team Recruitment | Photographers, Videographers, Digital Techs, Assistants, Hair, Makeup & Grooming Team, Stylists, Wardrobe Team, Set & Prop Design, Post Production Team, etc.
Post-Production | Retouching Direction, Style Guides
EXPERIENCE & EDUCATION
OPTIKKA
Optikka is a deterministic design engine built on a hub-and-spoke model that powers the modern creative supply chain. We automate complex design workflows, enabling scalable, compliant, and intelligent creative production across enterprise media and brand systems.
TAG-d.
TAG-d. is a creative platform for youth and amateur athletes that transforms everyday photos into professional-grade sports graphics in seconds. Built on Optikka’s design automation engine, TAG-d. connects players, teams, and families through dynamic, shareable visuals that celebrate performance and identity.
EDUCATION
JURIS DOCTOR | Seton Hall School of Law | Newark, NJ
BS IN APPAREL & TEXTILES | Appalachian State University | Boone, NC