ABOUT ME
ARTIST | CREATIVE DIRECTOR | BUSINESS DEVELOPMENT CONSULTANT
My Background
15 + years' experience in photo, video, runway and event creative direction & production. My work is published in print and digital on WWD, Vogue.com, The Knot, Cosmopolitan, Brides, Modern Bride, corporate websites and countless social media accounts.
I thrive on bringing creative visions to life by balancing business with art.
My Experience
20 years' experience in Business Development & Concept to Campaign Creative Services - Full spectrum creative director & team leader. There are many stakeholders in the business & creative processes, each with different needs and goals. I connect these into cohesive initiatives that are on-brand, on budget and push the boundaries of what is possible.
My vision
When you allow creatives to shine while providing clear expectations, magic happens for your brand. Not just through art or revenue, but through genuine human connections.
EXPERTISE
CREATIVE & PRODUCTION
Creative & Art Direction & Production - Photo, Video, Runway, events, etc.
Creative & Strategic Thinking
Identity & Brand Development
Product & Lookbook Photography & Videography
Adverstising & Editorial Photography and Videography
Budget Management
Casting Direction | Photo & Video Shoots, Runway Shows, Fashion Presentations, Events, Appearances, etc.
Rate & Usage Negotiation & Talent Booking
Location Scouting and Booking
Studio & Equipment Rental
Logistics | i.e. Insurance, Permits, Compliance
Scheduling | Fittings, Beauty Trials, Catering, Equipment Delivery, Travel & Lodging
Creative Team Recruitment | Photographers, Videographers, Digital Techs, Assistants, Hair, Makeup & Grooming Team, Stylists, Wardrobe Team, Set & Prop Design, Post Production Team, etc.
Post-Production | Retouching Direction, Style Guides
EXPERTISE
STRATEGIC BUSINESS DEVELOPMENT
Brand & Company Stewardship
Complex Critical Thinking
Creative & Strategic Decision Making
Operations & Logistics
Empathetic Leadership
Project & Team Management focusing on Accountability, Transparency & Collaboration
Data & Market Analysis
Budget Management
Emphasis on Cross-Functional Teamwork
Exceptional Prioritization Skills
Legal & Business Strategy
Contract & Licensing Negotiations
Legal Liason with Outside Counsel
Systems & Process Implentation & Maintenance
Vendor & Customer Relations
Dispute Resolution
Sales Forecasting
Thrive in a Fast Paced Environment
Organic Scalability & Growth
Team & Customer Experience
EDUCATION & EXPERIENCE
EDUCATION
JURIS DOCTOR | Seton Hall School of Law | Newark, NJ
BS IN APPAREL & TEXTILES | Appalachian State University | Boone, NC