THALIE PARIS
The first known commercial campaign to license digital twins of fashion models — and to pay them for it.
In 2023 I led the first known commercial campaign to license digital twins of fashion models, with Thalie Paris and photographer Jose Aragon. As far as anyone has documented, it was the first time models were compensated for the use of their likeness in a generative campaign. Covered by Forbes.
All models shown below negotiated their usage rights, fees, and terms.
